Safaricom has reported a 10.8% increase in its net profit for the year ending March 2025, reaching Sh69.8 billion, driven by strong growth in M-Pesa and data services.
M-Pesa revenue grew by 15.2% year-on-year, contributing Sh161 billion, or 44.2% of the company’s total service revenue, which amounted to Sh388.7 billion.
The company’s connectivity business also saw a 6.5% increase, reaching Sh185.2 billion, accounting for 50.8% of service revenue. This growth was fueled by a 15.2% rise in mobile data revenue, which reached Sh72.9 billion, thanks to greater adoption of 4G technology.
Meanwhile, Safaricom’s voice revenue bucked global trends, increasing by 1.6% to Sh80.8 billion.
As a result of the strong performance, Safaricom has declared a dividend payout of Sh48.08 billion to its shareholders. This includes a final dividend of 65 cents per ordinary share, in addition to the interim dividend of 55 cents already distributed.
“This year’s results reflect more than just our past performance; they lay the foundation for our goal of becoming Africa’s leading purpose-driven tech company by 2030,” said Safaricom CEO Peter Ndegwa. “We are entering a new phase of growth and will continue to leverage innovation for social good, shaping the future in Kenya, Ethiopia, and beyond.”
Safaricom’s Ethiopian venture also showed strong progress, with the customer base expanding to 8.8 million and over 3,141 operational sites.
Additionally, 2.8 million customers in Ethiopia are actively using M-Pesa, with total transactions exceeding Sh20.6 billion during the past year.

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