The Lower Eastern Times Opening The Third Eye
A recent survey conducted by ICEA LION has shed light on the investment habits of Kenyans, revealing a strong preference for options that promise high returns.
According to the report, 34% of respondents identified potential return on investment as their main consideration.
SACCOs emerged as the most popular investment vehicle, with 27% of participants opting for these member-based financial cooperatives. Interest-earning bank accounts and peer/community savings groups were the next most favored choices, each attracting 21% of respondents.
In contrast, more traditional or asset-based investment avenues appear to be falling out of favor. Farming and property leasing received limited interest, drawing support from only 9% and 8% of those surveyed, respectively.
Notably, less than 5% of participants expressed a preference for money market funds, land trading, stock market investments, or treasury bills and bonds. This indicates a marked decline in confidence or awareness of these more conventional financial products among the Kenyan population.
Where Kenyans Invest: 2025 Investment Trends
Top Priorities
34%– Seek High Returns above all
Most Popular Investment Vehicles
27% – SACCOs
21% – Interest-Earning Bank Accounts
21% – Peer/Community Groups
Lower Preference Investments
9% – Farming
8% – Property Leasing
Least Preferred (Under 5%)
Money Market Funds
Buying/Selling Land
Stock Market Shares
Treasury Bills & Bonds
