The Lower Eastern Times Opening The Third Eye
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Safaricom’s Ziidi Money Market Fund (MMF) has posted a net profit of Sh784.2 million for the 14-month period ending December 31, 2025, supported by increased investor participation.
Financial statements show the fund earned nearly Sh1 billion in income from a total of Sh14.7 billion invested by users, reflecting strong demand for low-risk investment options. During the same period, operating costs amounted to Sh250 million.
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Ziidi MMF enables M-Pesa users to invest amounts starting from as low as Sh100 directly from their mobile wallets, while earning daily interest and enjoying easy access to their funds.
The fund’s performance highlights the growing popularity of money market funds in Kenya, as more investors seek secure, liquid, and steady-return investments.
Industry figures indicate that assets under management in MMFs rose by 7 percent to Sh400 billion in the third quarter of 2025, up from Sh372.8 billion in June, signaling continued growth in the sector.
