The Lower Eastern Times Opening The Third Eye
The Media Council of Kenya (MCK) has called on the public to share their views on the proposed Code of Conduct for Media Practice, 2025.
In a statement, MCK noted that the updated code aims to address emerging challenges in the media sector and reflect current trends and realities.
“This new code will replace the existing one, which has been in use for the past 15 years, in compliance with a court order requiring the inclusion of child protection measures,” the Council stated.
This move follows a ruling that found the Communications Authority’s Broadcast and Media Standards unconstitutional.
The revised code is designed to respond to the dynamic media landscape, especially the impact of new technologies and innovations on journalism.
According to MCK, the review aims to bridge regulatory gaps, improve industry compliance, embrace technological advancements, and adopt global best practices.
The public has until April 28, 2025, to submit their comments. The proposed code is accessible on the MCK website at www.mediacouncil.or.ke, and feedback can be sent to regulatoryaffairs@mediacouncil.or.ke.
Outlined in the Second Schedule of Section 45 of the Media Council Act, 2013, the current Code of Conduct sets professional standards for journalists, media houses, and practitioners across Kenya.
Key principles covered include accuracy and fairness, editorial independence, integrity, accountability, protection of privacy, ethical use of anonymous sources, sensitivity in reporting, financial journalism, and safeguarding children and victims of gender-based violence, as well as upholding copyright and intellectual property rights.
MCK, established under the Media Council Act of 2013, is the statutory body responsible for developing and regulating the media industry in Kenya, with a mandate to promote media freedom, independence, and professionalism in line with Article 34(5) of the Constitution.
