The Lower Eastern Times Opening The Third Eye
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The trend of Artificial Intelligence (AI) adoption among Kenyan businesses seems to have reached Posta Kenya, as evidenced by a recent incident where they posted a promotional image on X showcasing their customer care services, all crafted by AI.
Encouraging customers to contact their “capable” customer care team, the company shared an image featuring four smiling models wearing call center headsets.
However, sharp-eyed Kenyans quickly noticed discrepancies in the AI-generated image – two of the models appeared to have three hands each, and two out of the four models were depicted as white.
One user pointed out, “Look at the awkward extra hands! Who has stories to tell now? Two of your fictional AI models have three hands each! And still, you struggle to pick our calls!”
Another commenter questioned the hiring of white models, criticizing the oversight of Posta Kenya’s communication team. They expressed dissatisfaction that such an image was released without proper scrutiny, labeling it as typical of government-owned enterprises.
Amidst the criticism, some users injected humor into the conversation, making puns about the surplus hands depicted in the image.
Additionally, advice was offered to Posta Kenya, emphasizing the importance of adopting technology correctly and hiring professionals well-versed in its application.
After being online for over two hours, Posta Kenya removed the erroneous image from its official X handle without issuing a public statement regarding the mistakes.
In recent times, both government agencies and private companies in Kenya have increasingly turned to AI-generated content for marketing purposes, bypassing conventional marketing strategies. However, many of these efforts have been marred by noticeable errors. For instance, the Kenya Urban Roads Authority (KURA) faced backlash for sharing a glitch-ridden AI image depicting cars driving on an unfinished road and a highway leading to nowhere.
Other Kenyan companies, such as the Pioneer private school group, Kartasi Group publishers, and Supa Loaf bread brand, have also incorporated AI-generated content in their advertising campaigns.
