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The Kenya Tourism Board (KTB) has unveiled plans to train more than 200 young people in tourism and hospitality, aiming to boost youth participation and entrepreneurship in the sector.
Speaking during the third day of the Jamhuri Week celebrations at Kenyatta International Convention Centre (KICC), KTB CEO June Chepkemei emphasized the need to expose youth to diverse opportunities in tourism, which she described as a key driver of economic growth, job creation, and innovation.
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As part of the initiative, over 100 young people participated in a Youth Masterclass covering areas such as photography, content creation, partnerships, and commercialization. Chepkemei highlighted street photography as a tool for capturing and monetizing tourism experiences.
The program also addresses practical business skills, regulatory compliance, and franchising opportunities, with mentorship provided by industry experts.
“Our target is to train 200 young people in tourism entrepreneurship, equipping them to monetize activities like ticketing, hotel reservations, and other tourism touchpoints,” she said.
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Trainers like Margaret Gitonga noted the importance of giving youth market-ready skills, while participants like street photographer Maurice Ochieng praised KTB for creating an empowering platform to learn both creative and business aspects of tourism.
The Jamhuri Week celebrations, themed Capacity Building, Research & Innovation for the Tourism, Wildlife & MICE Sector, focus heavily on youth engagement and will conclude with President William Ruto attending exhibitions and launching key sector policies, including the National Wildlife Census, the Tourism Manifesto, and the new Magical Kenya campaign.
