Tag Archives: Kenyan Consumers

Supa Loaf, Mount Kenya and Royco emerged as the most frequently chosen fast-moving consumer goods (FMCG) brands in Kenya in 2025, according to the 2026 Brand Footprint ranking by Worldpanel by Numerator. Supa Loaf led the list with 191 million Consumer Reach Points (CRPs), followed by Mount Kenya at 173.1 …

Kenya’s move toward digital subscriptions faces a major challenge, as over half of the population still prefers free content over paid services. According to a recent survey by the Media Council of Kenya, 54.2% of respondents said they do not pay for digital content. This reluctance is linked to several …