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Global communications app Truecaller has unveiled its advertising services in Kenya and South Africa as part of its broader expansion strategy across the African market.
In the new setup, 365 Digital has been named the sole reseller of Truecaller’s advertising inventory in the two countries.
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Through this partnership, brands and marketing agencies will gain access to advanced, data-led advertising opportunities on Truecaller’s mobile platform.
The company said the collaboration combines its audience insights and platform intelligence with 365 Digital’s understanding of the local markets to deliver more effective campaigns.
Hemant Arora, Vice President and Global Head of Truecaller Ads Business, described Kenya and South Africa as key markets in the company’s long-term growth plans on the continent.
He noted that advertisers working directly with Truecaller can leverage its wide reach, trusted user community and customised ad solutions tailored to meet specific business goals.
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365 Digital will manage local sales and advertiser relationships, offering brands mobile-focused advertising placements aimed at delivering measurable impact.
Julian Jordaan, CEO of 365 Digital, said the agreement creates new opportunities for companies to strengthen consumer trust and engage audiences more effectively.
