The Lower Eastern Times Opening The Third Eye
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Jumia recorded a 34 percent increase in revenue during the fourth quarter, reaching $61.4 million (Sh7.9 billion), pointing to renewed business momentum and highlighting Kenya as a strategic growth market.
Gross Merchandise Value (GMV) rose by 36 percent compared to the same period last year to $279.5 million (Sh36 billion), indicating stronger activity on the platform and improved customer participation.
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The e-commerce firm also reduced its operating loss by 39 percent to $10.6 million (Sh1.4 billion), while its adjusted EBITDA loss narrowed by 47 percent, reflecting ongoing cost-control efforts.
Group CEO Francis Dufay said the company ended 2025 on a strong note, citing solid GMV and revenue growth, better customer engagement, and steady progress toward profitability. He attributed the improved performance to enhanced execution and a stronger customer experience across its markets.
In Kenya, the company plans to channel more investment into logistics and support for small and medium-sized enterprises (SMEs).
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Rural regions now contribute 60 percent of Jumia’s local orders, backed by a network of over 300 pickup stations spread across all 47 counties.
SMEs account for 60 percent of sellers on the platform, while the JForce sales agent network has expanded to more than 26,000 representatives nationwide, broadening access to digital commerce.
