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Japanese company Asahi Group has agreed to purchase a majority stake in East African Breweries PLC (EABL) from Diageo in a deal valued at Sh296.5 billion.
The agreement will also include Asahi taking ownership of Kenya’s spirits business, UDV (Kenya) Limited, uniting both beer and spirits operations under a single majority owner.
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Once finalized, Asahi will take control of EABL’s operations in Kenya, Uganda, and Tanzania. The group has stated its intention to retain EABL’s established local brands while gradually introducing selected global brands from its international portfolio to the East African market.
EABL Managing Director and CEO Jane Karuku said the acquisition aligns with the company’s long-term growth goals in the region, highlighting Asahi’s global expertise in brand development and innovation as a key benefit.
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The transaction is subject to regulatory approvals and is expected to conclude in 2026. EABL confirmed that there will be no operational or workforce changes as a result of the deal.
Asahi Group President and CEO Atsushi Katsuki described EABL as a strong regional business with well-known brands, modern facilities, and a solid market position. He added that Asahi aims to drive sustainable growth while supporting local economies.
