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Kenya is setting its sights on the European market with plans to expand exports of herbs and spices, capitalising on the surging global demand for sustainable and natural health products.
The Kenyan Embassy in Belgium revealed that the country aims to diversify its export base beyond traditional products like tea, coffee, and flowers by promoting trade in high-value herbs and spices.
“The rising international interest in Kenya’s herbs and spices highlights a shift toward natural wellness and sustainability,” the Embassy said, adding that it would continue to champion the sector’s growth in Europe and beyond.
Kenya is already one of Europe’s top flower suppliers, earning over Sh72 billion in 2024, with most exports heading to the Netherlands, Germany, and the UK.
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By scaling up exports of crops such as ginger, turmeric, lemongrass, hibiscus, and moringa, the country hopes to diversify earnings and strengthen its agricultural resilience.
The Embassy also plans to collaborate with Kenyan agripreneurs and European partners to uphold quality, traceability, and branding—positioning Kenyan herbs as premium organic products.
The initiative aligns with Europe’s Green Deal and growing preference for natural ingredients in food, cosmetics, and pharmaceuticals, placing Kenya in a strong position to tap into the continent’s sustainable trade market.
