The Lower Eastern Times Opening The Third Eye
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A growing number of young Kenyans are throwing their support behind Embakasi East MP Babu Owino and Nairobi Senator Edwin Sifuna, with many in the Gen Z bracket viewing them as strong voices for youth interests.
Their backing extends well beyond online engagement. From donning branded apparel and turning up at political gatherings to creating catchy slogans and even tattooing their preferred leaders’ faces, young supporters are expressing an intense and highly visible form of political allegiance.
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The dynamic resembles pop culture fandom more than conventional politics. Many young people champion Babu and Sifuna much like they would musicians or digital influencers — passionately, creatively and without hesitation.
Why they stand out
In a competitive political landscape, Gen Z supporters say visibility, relatability and boldness set the two apart.
Both leaders are perceived as approachable and vocal, frequently addressing matters that resonate with the youth, such as joblessness, governance and accountability.
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During the 2024 anti-government protests, Babu and Sifuna publicly voiced support for young demonstrators. Their stance during that turbulent period earned them admiration from many youths who felt sidelined. For some, that moment solidified lasting loyalty.
Supporters argue that it was not only about what was said, but about being present and vocal at a critical time. By openly aligning themselves with youth concerns, the two lawmakers cultivated an image of solidarity that continues to appeal to young voters.
For the pair, standing with the youth during defining moments has deepened their connection with a generation seeking recognition, reform and representation.
A changing political landscape
The trend highlights how politics is evolving in the digital era. Leaders who actively engage with youth issues, maintain strong online visibility and show up during pivotal events appear more likely to capture Gen Z’s support.
Whether this enthusiastic online backing will translate into electoral influence remains uncertain. However, in the arena of youth opinion, Babu Owino and Edwin Sifuna currently command a level of popularity akin to celebrity status.
