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Kenya’s flower exports are expected to grow to 110 billion Kenyan shillings (around 851 million U.S. dollars) in 2025, up from 835 million dollars in 2024, according to a trade body.
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Clement Tulezi, CEO of the Kenya Flower Council, told media in Nairobi that flower sales during the recent Valentine’s Day period surpassed expectations, a key season for the industry.
“We are seeing consistent demand from all major markets,” Tulezi said during the International Floriculture Trade Expo 2025.
The three-day event brought together government officials, flower producers, buyers, logistics companies, and exhibitors from 83 countries to explore ways to lower the floriculture sector’s carbon footprint.
The Kenya National Bureau of Statistics reports that floriculture is a top foreign exchange earner for the country, alongside remittances, tourism, tea, and coffee.
Tulezi highlighted that expanding flower farming land is fueling export growth. Kenya currently exports over 100 flower varieties, with roses dominating more than 60 percent of exports.
Key markets include the European Union, UK, and UAE, while Japan, China, and Malaysia are emerging as new destinations.
