The Lower Eastern Times Opening The Third Eye
By: Melody Akinyi Ochieng, Laikipia University As the festive season nears, Kenya’s commercial scene transforms into a vibrant marketplace of lights, slogans, discounts, and promises of joy, with brands competing fiercely for both attention and consumer spending. From supermarkets offering “mega deals” to beverage companies rolling out multimillion-shilling campaigns, festive …
Read More »The High Cost of Festivity: Marketing, Money, and the Modern Kenyan Holiday
