The Lower Eastern Times Opening The Third Eye
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Various stakeholders within the creative economy have expressed their support for the government’s commitment to foster the growth of the creative industry through the establishment of a legal framework. Representing diverse sectors of content creation, these stakeholders voiced optimism about the potential of the proposed policy to open up new opportunities for emerging artists on global platforms.
During a gathering at a Nakuru hotel, participants were briefed on the provisions of the Draft Creative Economic Policy and the Creative Industries Bill, emphasizing their crucial role in the public participation process. Justice Thuranira of the Kenya Law Reform Commission guided attendees through the bill’s contents, assuring them that their feedback would be considered for integration.
Justice Thuranira highlighted that the government, attuned to challenges faced by creative artists, envisions the policy and bill as a solution. The proposed measures include fostering synergy through digital infrastructure support, funding, and research facilitation to catalyze growth in a sector increasingly recognized as a source of income for creatives.
Addressing the gathering, Patrick Samba urged the government to establish a standard rate card for artists participating in national celebrations, promoting opportunities for emerging talents. Theatre artist Peter Wachira called for legislation compelling private radio and TV stations to broadcast local content, further supporting local creatives.
Other stakeholders proposed the establishment of a National Artists Council to unite industry players and collectively address concerns. The Draft Creative Economic Policy and the Creative Industries Bill aim to fortify the policy and legal framework for the Bottom-Up Transformative Economic Agenda (BETA) and related objectives.
The proposed Creative Industries Development Fund, integral to the bill, aims to financially empower the creative industry by providing support for infrastructure, research, and the creation of creative hubs. Additionally, the bill outlines a creative voucher system to offer artists access to training, equipment, and marketing assistance.
The government commits to providing subsidised rental studios equipped with tailor-made facilities, including internet connectivity, cloud services, and content distribution networks. This initiative is designed to assist artists in producing high-quality content. Furthermore, the government seeks to empower creative practitioners to leverage opportunities in digital, local, and international markets.
The bill addresses challenges faced by artists, including difficulties in accessing financing, low income levels, and a lack of technical and entrepreneurial skills. It acknowledges deficiencies in physical and digital infrastructure for showcasing and distributing creative works. The government’s aim is to tap into untapped talent by providing capacity for artists to monetize their skills, ultimately enhancing the policy and legal framework governing the creative sector for optimal operation.
