Why Facebook Remains Popular in Kenya

Facebook continues to dominate Kenya’s social media space thanks to its accessibility, affordability, and versatility.

The platform enjoys the widest user base, attracting people across different age groups and social backgrounds. Its compatibility with low-end devices and efficiency even under limited connectivity makes it widely accessible, especially in areas with weaker infrastructure.

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Additionally, free access options further reduce the cost barrier, enabling millions of Kenyans to stay connected without extra data expenses.

Beyond affordability, Facebook’s appeal lies in its multifunctionality. It serves as a one-stop platform for social interaction, news updates, and business engagement, making it a key digital hub.

Its ability to cater to varied needs across demographics has ensured its continued relevance and popularity in Kenya.

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